LeanBack™ vs. The World

When a viewer enters your website they are ready to consume content. If the content of your site is text-based, then it's fairly easy for a viewer to find what they are interested in.

But what if your content is digital, like video and audio?

You may have basic keywords that let the viewer know that somewhere in this video is the segment they are really interested in, or worse, hours of videos they have to scan through. Either way, you risk the frustration of viewers spending too much time finding, when they should be on your site watching and consuming.

There Is A Better Way. It's called LeanBack™ Technology.

In less than 10 seconds, the viewer can click a few buttons to set their preferences and hit "Play" to instantly watch a custom show taken from ALL of your content streams. They are "leaning back", consuming content they want to watch, resulting in measurable benefits in viewer retention and satisfaction. Here are two real-world examples:

Example One: I want to see trailers for the best current comedy and action movies.

• The Conventional Method: Go to your favorite movie trailer site, such as MetaCritic.com and watch movies with a score of 40 or better, skipping those that aren't a Comedy or an Action film by hand. Be prepared to spend a good 30+ minutes looking for a movie to see this weekend.


• The LeanBack Solution: On our preference panel, select Comedy and Action as your genre, set your MetaCritic score to 40 or better, then hit play. Time spent? How fast can you click 2 or three buttons? Within 10 seconds you're now watching the best Comedy and Action trailers in theaters now. Go to our Live Demo and take LeanBack™ for a test drive. Seeing is believing.

Example Two: I want the best 20 minutes of CEO's giving advice on how to start a business.

• The Conventional Method: Go to your favorite business podcast site such as TheFrankPetersShow.com and search for all the CEO interviews. Now listen to hours of content to find the topic you are specifically interested in.


• The LeanBack Solution: On our preference panel, set your duration to 20 minutes, choose your topic and select CEO in roles. Hit "Play". Within 10 seconds you are now listening to a custom podcast of CEO's talking about how to start a business. LeanBack Technology is going to change the way your viewers consume content. Go to our Live Demo and take LeanBack™ for a test drive.