LeanBack™ Media Player

The LeanBack™ Media Player works hand in hand with the D4 Core API. It currently plays on all Adobe Flash-enabled devices, including Windows, Macs, Linux and Android 2.2 cell phones, and the technology behind it is flexible enough to use your own media player if desired. It supports both video solutions and audio-only solutions.

Who knows better than your audience what they like about your content and how much time they have to watch it? With a few simple clicks of a button, your audience can now watch your digital content custom-tailored to their preferences and in a duration of their choosing seamlessly and on the fly. With this unprecedented control, a thousand viewers can watch a thousand variations of your single content stream that exactly fits their viewing habits, making it a unique experience that stands out from the rest.

Because each show is matched to their personal tastes, they watch longer and share more (through our social integration with sites like Facebook, Twitter, Xanga and others) which means more minutes viewed per month. Add to that the ability to insert ads at predefined intervals, and the impact on your revenue becomes substantial.

The term LeanBack™ comes from the concept that most searches involve leaning forward into the keyboard and mouse and actively searching for what you want. Much of the "surfing" time is spent searching and not consuming content, and especially with linear content like video and audio, it becomes harder to scan for what you are looking for. Enter LeanBack™ technology, that allows the viewer to set their parameters and "Lean Back" in their chairs and consume. It works great for video and audio, and really shines with non-computer devices like televisions and cell phones.